• Designed an internal Server-Driven UI (SDUI) platform for telecom and utility companies, conceptualizing and testing the solution with large Latin American partners.
• Contributed to a solution projected to impact over 120 million end-users across Latin America, focusing on simplifying essential service management.
• Developed a self-initiated Figma plugin to translate design components into JSON directly into the Builder, solving a key technical bottleneck between design and engineering.
• Collaborated closely with developers to understand technical possibilities and limitations, ensuring feasible and efficient product solutions.
• Partnered with product teams to define the future vision, roadmap, and phasing of deliveries for the platform.

Key Technologies and Tools: Figma, Claude (IA)

• Led end-to-end design of the DRIP enrollment process automation, from scope-redefining research to a new API concept, achieving a 55% conversion rate within 3 months of launch.
• Reduced DRIP enrollment time from 2 business days to 8 seconds, freeing approximately 6 hours per day for the operations team through process automation.
• Designed the end-to-end experience for the QuestMobile app's Documents tab, a data-heavy interface receiving 25,000 weekly accesses, ensuring reliable access to tax slips and statements during peak demand.
• Established a single navigation standard for the QuestMobile app's tabs, based on the Documents project, creating a scalable framework for future functionality.
• Defined style tokens and built reusable components for a provisional style guide, facilitating user adaptation during a 10-month brand transition.

Key Technologies and Tools: Figma, Amplitude Analytics

• Led the concept design of a pioneering e-commerce web platform (MVP) for JCPM Group, testing market viability and digital adoption.
• Designed the end-to-end journey and complex, unified checkout flows enabling purchases from multiple physical retailers in a single web transaction.
• Developed information architecture for the physical-to-digital shopping transition, reducing friction in product discovery and logistics.
• Defined UX/UI premises that reduced development risk and served as the usability foundation for the group's future SuperApps

Key Technologies and Tools: Figma

• Developed navigation flows, wireframes, and high-fidelity prototypes for products across multiple industries.
• Partnered with Product Managers to define software requirements and monitor product metrics and KPIs.
• Planned and managed the design team's sprints and backlog, taking on a leadership role.

Key Technologies and Tools: Figma, Hotjar

• Designed interfaces, navigation, and visual design for web and iOS/Android products, including the main Instagram profile management tool.
• Built solutions including a profile/engagement analysis tool, a post scheduling manager, and an automated reposting app.
• Created wireframes and navigable prototypes, using assisted navigation tools to analyze customer usage.
• Conducted user research and usability testing, and designed animations and micro-interactions.

Key Technologies and Tools: Figma, FullStory Analytics

• Designed interfaces, navigation flows, and visual design for web and iOS/Android applications, including Eduzz and Huggy.
• Created wireframes and navigable prototypes for user flows and system interactions.
• Developed animations and microinteractions to enhance user engagement.
• Collaborated directly with project managers to define and validate design solutions.

Key Technologies and Tools: Figma, Google Analytics, UXCam